Greenpeace wins audience award at the Viral Video Award 2011

January 18, 2012 admin Interesting

Past Year's was the Jury Prize for our Nestlé spot against forest destruction, yesterday decided to netizens: the Audience Award at the Viral Video Awards 2011 goes to our VW spot. “The Dark Side” The commercial is part of the air campaign against VW and a parody of the advertising for the new VW Passat.Since June, the parody, which VW calls to switch on the bright side of the Force and to advocate for stricter emissions targets and tougher CO2 limits for cars, alone in the English version more than 1 million times on youtube clicked. These are almost 500,000 online -Jedi joined the rebellion against VW and fight on our side www.vwdarkside.com for effective climate protection.

Nearly 500

virals were submitted this year for the Viral Video Award, 21 were finally nominated. The competition was remarkable: the Nespresso-parody, the George Clooney asks very dramatically better conditions for farm workers on a very moving mobile video revolution in Egypt in January up to the spooky Exorcist spot, which proved to be a vacuum cleaner advertising – was until recently there is a exciting head-to-head races with the very expensive made-Viral anniversary “50 years of Amnesty International.”

Not least thanks to the

awarded by the Heinrich Boell Foundation Award for the Best Political Viral, the Viral Video Award 2011 is the fourth year in a spotlight not only exceptionally weird commercial virals, but again proves what a powerful tool can be 30 seconds moving image in the fight for a good cause.

The Viral Video Award will be presented at the International Short Film Festival International Film in Berlin, which this year to 27 Times and held in Oberhausen is the oldest and most important platform for short films in Germany and internationally. Festival's focus this year environmental focus, who takes on in three different programs with the dilemma between man and nature: Atom / energy, food / consumer and town / Vision

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We thank the International Film Festival, and especially all netizens for voting.

Let the power now with VW

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